L’Oréal-owned Lancôme launches its first beauty tech flagship store in Southeast Asia, and marks the 13th year since the launch of the Lancôme Advanced Génifique.
The Génifique Immersion Gallery, a fully immersive educational gallery, comes complete with light projections, showcasing the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.
The brand has also launched the #StrongisTheNewYoung campaign, which aims to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together.