Opening soon at ION Orchard, HELENA RUBINSTEIN has been a trailblazer in avant-garde luxury skincare since 1902. With a rich heritage rooted in innovation, the brand blends cutting-edge science with personalized service. Under the leadership of Global Brand President Elisabeth Sandager, and in collaboration with top scientists, the brand continues to uphold its original mission of empowering women through beauty.
HELENA RUBINSTEIN has always been synonymous with forward-thinking innovation and a bold vision. From launching iconic products like Valaze, the first treatment cream, to creating waterproof mascara, the brand constantly pushes boundaries in beauty and skincare. Its commitment to scientific legitimacy and exceptional formulations has made it a leader in the industry, always striving to create the skincare of the future.
The brand’s refined skincare range is grounded in three main pillars and backed by expert scientific endorsements. With high concentrations of active ingredients and the pioneering use of native vegetal cells, each product delivers clinically proven results. Every detail of HELENA RUBINSTEIN’s skincare, from high-tech formulas to sensorial experiences, reflects its dedication to efficacy and innovation, drawing inspiration from both science and the power of nature.