Lacoste, the pioneering luxury fashion-sport brand founded by tennis legend René Lacoste, has opened its first concept store at ION Orchard in Singapore. Inspired by Tokyo’s iconic Harajuku Concept Store, the innovative space beautifully showcases Lacoste’s French heritage and signature fashion-sport style, embracing a unique blend of modern aesthetics and classic elements with audacity and spirit. The concept store is an experience that’s unlike any other that honors the brand’s rich heritage while embracing modernity, complete with a curated selection of Lacoste’s signature fashion-sport style, the latest edits, seasonal drops, and exclusives—from iconic polos to elegant sportswear and footwear collections that reflect the brand’s commitment to quality and style, as well as an inviting environment with meticulously crafted sections to enhance the retail journey.
MY LACOSTE CUSTOMIZATION TO EACH HIS CROC.
At the crossroads of sport and fashion, Lacoste liberates and creates movement in each person’s life by encouraging self-expression. This store features a unique ‘My Lacoste Customization’ area, the first of its kind in Southeast Asia and the third in Asia. Also known as the “Atelier”, customers can personalize selected Polo shirts and T-shirts, with a variety of designs and crocodile patches, including an exclusive “Singapore” crocodile design that adds a local touch to the brand. The customization process is user-friendly, allowing customers to choose from a wide range of colors for text embroidery and patch placements. This feature not only enhances the shopping experience but also allows customers to express their individuality through their Lacoste apparel.
POLO WALL PICK YOUR ICON.
A standout feature of the store, this display highlights a wide array of Polos in various colors and fits, celebrating the legacy of Lacoste’s founder and the inventor of the Polo, René Lacoste. Inspired by the Lacoste store at Regent Street in London, the iconic Polo Wall invites customers to explore the brand’s extensive Polo collection, providing detailed information about each product’s design, fabric, and fit. This innovative feature underscores the importance of the Polo shirt in Lacoste’s history and its ongoing evolution.



FOOTWEAR LOUNGE FROM COURT TO STREET.
Featuring a striking circular design inspired by a tennis ball, the footwear lounge embodies the concept “from the court to the street”, and emphasizes the brand’s roots in tennis and its French fashion-sport style. With a diverse and comprehensive range of footwear, from classic tennis shoes to contemporary streetwear styles, each pair is crafted with precision and attention to detail, ensuring both comfort and style. The circular layout not only enhances the visual appeal of the section but also makes it easy for customers to navigate and find their very own perfect pair.
By blending French sophistication with innovative retail experiences, Lacoste continues to set new standards in the fashion industry. The opening of the Lacoste concept store at ION Orchard marks a significant milestone in the brand’s expansion in Southeast Asia, reflecting the brand’s vision for the future of retail while honoring the brand’s heritage. Step into Southeast Asia’s first customization ‘Atelier’, discover collections of timeless elegance with sportswear innovation, and redefine your style with unmatched precision.


