Guy Berryman of Coldplay fame introduces his fashion label, Applied Art Forms, at Dover Street Market Singapore. Known as a musician, collector, and now a designer, Berryman brings his Amsterdam-based brand to the local market.
While Coldplay delights fans on their sold-out tour, Berryman adds a new dimension by showcasing his design talent. Drawing from his background in architecture and engineering, Berryman’s designs reflect a utilitarian ethos, emphasizing precision and thoughtful material choices. His passion for collecting archival pieces has fueled his journey into fashion, with influences from iconic designers like Martin Margiela, Helmut Lang, Raf Simons, and Katharine Hamnett.
Applied Art Forms embraces a contemporary design philosophy, evident in signature pieces like the AM 2-1 Modular Parka, which seamlessly transitions between styles and seasons. The brand’s ‘Love is The Drug’ tee, featuring a Singapore-exclusive colorway, offers a gateway into Berryman’s aesthetic. Alongside graphic tees, the collection includes outerwear, trousers, shirts, and a new jewelry collaboration with Hannah Martin, providing an array of options for fashion enthusiasts.