After the success of The Coach Bar and The Coach Coffee Shop pop-ups, Coach is making its mark in Singapore once again with the launch of The Coach Restaurant, a permanent dining concept at Jewel Changi Airport. With this opening, Singapore becomes the first city in the world to feature all three of Coach’s F&B concepts, underscoring the brand’s growing commitment to experiential lifestyle offerings beyond fashion.
Joining Jewel’s curated lineup of fashion-led dining destinations, including Café Kitsuné, The Coach Restaurant brings the spirit of New York to one of Singapore’s most iconic spaces. From the moment guests step inside, the restaurant immerses them in Coach’s world through a design language that blends nostalgia with modern refinement — transforming dining into a fully branded experience.



Warm leather upholstery, curved seating, bronze mirror walls, and framed vintage advertisements set a relaxed yet sophisticated tone. Subtle heritage touches are woven throughout the space, from glovetanned leather menu covers and aprons to plateware inspired by Coach’s collections. A playful centrepiece — a full-size yellow taxi cab suspended from the ceiling — pays tribute to the brand’s New York City roots, anchoring the restaurant in its American identity.
Designed to accommodate 56 diners, the restaurant offers multiple ways to experience the space, whether nestled into plush leather seats or seated at the open firewood kitchen, which features both a bar and a chef’s counter. Tropical wood louver tables add a Southeast Asian touch, creating a thoughtful balance between Coach’s signature aesthetic and its Singapore setting.
On the menu, American flavours take centre stage, from classic starters and bar bites to smoky, fire-grilled mains featuring premium cuts and seafood. New York-inspired street eats and familiar desserts round out the experience, complemented by a curated selection of wines and cocktails. From plate to palate, The Coach Restaurant captures the essence of Coach’s hometown — inviting diners to savour a taste of New York before stepping next door to explore the brand’s retail space for a complete Coach experience at Jewel.











