The disruptor of the coffee industry, luckin coffee has raised the bar on its coffee game once more, this time quite literally with a one-of-a-kind collaboration with the Houston Rockets of the National Basketball Assocation (NBA).
In a first-of-its-kind partnership across the globe, luckin coffee will feature a complete takeover by the Houston Rockets with the entire store plastered with branded decal stickers and fronted by a life-size cardboard cutouts of the team’s mascot, Clutch the Bear. Central to the décor is an Instagrammable Houston Rockets basketball wall, completed with a basketball hoop and backboard as the perfect backdrop. In addition to the indoor elements, the outdoor area has been transformed into a full-scale basketball court.
Travelers may purchase coffee while using the exclusive Houston Rockets-themed Instagram augmented reality filters at Jewel Changi, where a gallery boutique will sell souvenirs, memorabilia, and more. Coffee lovers may also look forward to new items on the menu, perfect to go with luckin coffee’s single origin coffees and more.
New bites and slurps complement the new look of the store, with bite-sized Hanjuku Cheese Cakes available in two distinct flavours and Guji Specialty Single Origin Espresso series.
For lovers of creamy, milky flavours, the OREO Hanjuku Cheese Cake layers a bed of creamy cheese with OREO cookie crumbs to emulate that famous cookie taste we have come to know and love. The result is velvety smooth cheesecake sandwiched between OREO cookie crust, further sprinkled with OREO cookie crumbles on top.
Classic flavours are well accounted for with the original Hanjuku Cheese Cake baked from premium cream cheese into a soft cheesecake that is rich, smooth and tender. With every bite, expect luxurious cheese aromas gently unfold into a melt-in-your-mouth unforgettable sensation.