Recently opened at IMM in Jurong, BYD by 1826 introduces a new kind of automotive-lifestyle destination that places community at its core. Designed as a café-led, pet-friendly experiential hub, the space moves away from the conventional showroom model and instead invites visitors to linger over coffee, connect with others and explore electric mobility in a relaxed, pressure-free setting. Here, electric vehicles sit comfortably alongside craft beverages, fusion fare and light-filled interiors, creating an environment that feels closer to a neighbourhood café than a traditional car retail space.
Within the leafy, calming setup, two distinct expressions of electric living come together. BYD by 1826 focuses on accessible, everyday electric mobility seamlessly woven into daily routines, while DENZA at IMM presents a more premium, design-forward take on electric luxury. Modelled after the brand’s Zhongshan Park outlet, the Jurong hub embraces natural materials, greenery and warm textures, reinforcing its “Beyond the Drive” philosophy – where cars are part of the landscape, but not the sole reason to visit.
Originating from Singapore, BYD by 1826 pioneers a concept that blends eco-conscious automotive innovation with culinary artistry, redefining the meaning of car ownership. Beyond the showroom experience, customers gain access to exclusive dining privileges, curated events and lifestyle perks that extend well past the point of purchase. More than a place to buy a vehicle, the IMM hub represents a forward-looking lifestyle destination where innovation meets heritage, and where driving, dining and daily life intersect seamlessly.












