Pioneering the concept of a boutique bakery since 2000, BreadTalk has revolutionised the bakery scene and captured the hearts of Singaporeans and consumers in Asia. As the brand celebrates its 25th anniversary this year, it returns to its trailblazing roots with the launch of its new VivoCity outlet — an elevated reimagination of the very first BreadTalk store concept.
Designed as a seamless extension of the kitchen to the retail space, the new store is BreadTalk’s largest outlet to date. Bringing the artistry of baking front and centre by inviting customers into the heart of the action, this “borderless” concept marks a dynamic evolution of BreadTalk’s DNA, delivering a fresh and modern experience for customers. Every visit is an immersive experience where customers get to engage with the craft and connect with the master bakers who bring each creation to life.
Fitted with state-of-the-art, German-engineered equipment, including advanced deck ovens and professional pizza ovens that deliver exceptional baking precision, the stainless steel and white interior creates a modern canvas that allows the products to take centrestage. Multiple interactive live stations offer front-row views of BreadTalk chefs’ expertise and innovation.
This innovation can be seen (and tasted) in the products which are inspired by the global travels and experiences of BreadTalk’s chefs, who have drawn upon diverse culinary traditions to craft one-of-a-kind bakes. With over 50 new and exclusive offerings, this extensive collection demonstrates how BreadTalk continues to push boundaries.
Mr Jonathan Quek, Chief Executive Officer, BreadTalk Group says, “As a proud homegrown brand with an international footprint, the BreadTalk Group continues to push the boundaries of what a bakery and our dining concepts can be, as we have done over the last 25 years. We dug deep to reimagine what a modern bakery could be, and our latest BreadTalk VivoCity outlet represents this bold new vision.”
“It offers a lively and energetic experience filled with new flavours and textures — an open invitation for everyone to indulge themselves and their loved ones. This is how we continue to speak to our customers — through our food, our spaces, and the joy we bring with every bite,” he adds.
FRESH, FUN AND FULL OF FLAVOUR At this store, the sheer number of new products is truly a feast for the senses. Each ingredient is thoughtfully selected to create the perfect taste-pairing to delight the senses. Here are some top picks and chef-recommended favourites.
A Taste of Naples
BreadTalk’s innovative Napoli series captures the soul of authentic Neapolitan pizza baked into a bread that’s anything but ordinary. At the heart of this collection is the semolina dough, baked at scorching high heat that “shocks” the dough, creating the signature puff and distinctive character of Neapolitan baking. This results in big, fluffy, cloud-like air bubbles that give it its unique bite. The use of wholesome semolina flour also creates a bread that is natural, airy, hearty and full of flavour.
Be transported to the bustling streets of Naples with Mortadella Napoli 火腿小太阳 ($4.40 | 3 for $11.20), topped with creamy homemade white sauce, pesto, mozzarella cheese and freshly cut Mortadella ham. A final touch of Parmigiano Reggiano and olive oil delivers that rustic and authentic Italian experience—it is amore at first bite!
Inspired by the vibrant, sun-drenched flavours of the Mediterranean, Ratatouille Napoli 田园蔬菜 ($5.20 | 2 for $8.80) offers a taste of rustic elegance. The signature dough is artfully layered with a rich, flavourful tomato sauce, colourful medley of slow-roasted capsicums and hairy gourd, and a final flourish of luscious mozzarella and parmesan cheeses.
Layered Goodness
BreadTalk’s extensive puff pastry collection highlights the mastery of French pastry technique, crafted with the same artistry and finesse as the finest patisseries in France. The Feuilletée and Mille-Feuille treats put the spotlight on this ‘thousand-layer’ pastry that crunch delicately, revealing creamy centres beneath. Each pastry is a true labour of love – the dough is laminated by repeatedly rolling and folding to create hundreds of buttery layers.
Cornfession 玉你表白 ($5.80 | 2 for $10.00) demonstrates this artistry perfectly with silky smooth housemade sweet corn custard and a slab of tender corn ‘rib’ atop the signature pastry. With that, this is indeed a kernel of perfection!
The crisp and golden layers of the tempting Peach Please Mille-Feuille 层层桃喜 ($6.70 | 2 for $11.40) give way to a cloud-like bed of vanilla white chocolate cream, crowned with juicy peach slices and a luscious pink peach filling. A whisper of dill adds a refreshing lift, completing this delicate dance of sweetness and aroma on the tongue. Experience a delicate crunch that gives way to a smooth, creamy filling, all in one perfect bite.
Sweet Dreams Are Made of These
BreadTalk’s decadent dessert lineup is a true treasure trove of indulgence. Each sweet temptation conjures up different corners of the world – from Parisian patisseries to cosy Japanese tea houses. One showstopper is Babyface 金晃晃 ($7.20), a whimsical reference to the smooth, soft and jiggly Japanese-style pudding that sits on an ethereal Swiss roll, garnished with a generous drizzle of glistening burnt caramel sauce that lends a hint of smoky bitterness to temper the sweetness, and a final flourish of sea salt flakes – one can imagine tucking into this at a Tokyo dessert parlour!
The sweet journey does not end there – indulge in delicate Swiss rolls and velvety puddings that round out this dessert paradise.
Sandwich Galore
The sandwich series celebrates both international and local tastes, with each one prepared à la minute using homemade fillings crafted in-house for maximum freshness and flavour. The undisputed star is Holy Crab! 蟹天蟹地 ($5.80) – a playful, flavour-packed creation that reimagines the beloved chilli crab in slider form. Bursting with succulent crab meat folded into a luscious sweet-and-spicy sauce, this cheeky little number delivers all the messy indulgence of Singapore’s favourite dish, minus the fuss. It’s bold, saucy, and guaranteed to make tastebuds shout its name.
Other highlights include the Truffle Chicken Slider 炭烤松露堡 ($5.80), generously stacked with truffle mashed potato, shiitake mushrooms and a crispy chicken cutlet; Chicken Teriyaki Slider 照烧鸡肉堡 ($.5.80) which is a sure crowd-pleaser with its impeccable pairing of sweet and savoury glazed roast chicken and Tamagoyaki egg between a sunflower seed bun; The Butter Chicken Pocket 奶油鸡堡 ($5.80) is brimming with roast butter chicken in a smooth butter cream sauce; and Beef Rendang Slider 当仁不让 ($6.00) presents a winning combo of tender beef rendang, mozzarella cheese and hashbrown in a crusty bun.
Tea-rific Brews
BreadTalk VivoCity also introduces a curated selection of whole-leaf teas, from the floral Camellia Oolong to the fruity Peach Oolong. Light and refreshing, these brews complement the bakery’s breads, pastries, and desserts wonderfully.
