Bettr Coffee, the specialty coffee brand known for its impact-driven mission and dedication to sustainability, has proudly announced the opening of Bettr Coffee @ The Foundry, its first sit-down cafe location since being founded in 2011. Located in the heart of Singapore’s Prinsep District, Bettr Coffee @ The Foundry marks a significant milestone for the Bettr Group, which became Southeast Asia’s first certified B Corporation in 2015, as it expands its commitment to conscious consumption, community building, and social impact.
The new cafe, situated within The Foundry, Singapore’s social impact hub recently launched to extends Bettr’s mission of making ethically sourced coffee more accessible to the local community, offering craft cocktails, natural wines, and small plates, all anchored in a deep respect for provenance and environmental stewardship. Bettr Coffee @ The Foundry invites guests to discover how every sip and bite can contribute to positive change through small yet incremental lifestyle adoptions, showcasing innovative approaches such as upcycled ingredients and direct-trade partnerships with global farmers.
Building a Conscious Community Space
More than being a new cafe, Bettr Coffee @ The Foundry has been designed as a gathering space for those who appreciate not only good coffee but also the story behind every sip. Building on 14 years of experience as a provider of specialty grade coffees, equipment, full service mobile coffee bars and in-house solutions for corporate offices, Bettr has crafted its first sit-down location to foster community building, with a work-friendly setup, a lush backyard garden, and pet-friendly spaces.
“In setting up our first location, we wanted Bettr Coffee @ The Foundry to surpass what most people expect of a cafe so as to contribute something truly new and meaningful,” said Pamela Chng, Founder and CEO of Bettr Group. “We wanted to invite the local community and visitors to be part of a bigger movement, one that respects the provenance of the food and coffee we consume on a daily basis.”
“From our relationships with farmers in Asia and Latin America to the spent coffee grounds we repurpose into cocktails, we hope that this new cafe will be a germinator of thought and conversations around how every single decision in the coffee value chain, and by extension our everyday lives, can create ripples of positive impact,” added Pamela.
Since its founding in 2011, Bettr has built a reputation as a business that uses coffee as a catalyst for change. Having been minted as Southeast Asia’s first B Corporation in 2015, Bettr operates through two core arms: Bettr Coffee and Bettr Academy. Bettr Academy, the largest Specialty Coffee Association Premier Training Campus in the region, has trained more than 15,000 individuals in professional barista skills, including at-risk youth, prison inmates, and individuals from marginalised backgrounds. The academy offers Workforce Skills Qualification (WSQ) certified courses and participates in the SkillsFuture Career Transition Programme, enabling learners to upskill or pursue new careers in the F&B industry using SkillsFuture credits.
Alongside its training and social impact initiatives, Bettr Coffee continues to champion responsible sourcing practices through long-standing partnerships with coffee farmers across Asia and Latin America. By working with producers who share its commitment to ethical labor practices, environmental stewardship, and direct-trade relationships, Bettr Coffee ensures that every cup served supports not only the end consumer’s enjoyment but also the livelihoods of those who grow and harvest the beans.
With approximately 50 seats spread across its cozy indoor area and breezy outdoor patio, Bettr Coffee @ The Foundry invites guests to slow down, connect, and savour each cup with intention, in an environment where sustainability meets comfort. Designed with the modern, socially conscious consumer in mind, power outlets have been thoughtfully integrated into the space to make it a convenient spot for remote workers and creative professionals in search of a productive yet relaxed atmosphere. The backyard features an herb garden which showcases Bettr Coffee’s commitment to fresh, traceable ingredients, while offering a playful touch for pet owners and their furry companions.
“We’ve tried to find ways of reducing waste and prioritising sustainability in every element of the cafe, without compromising the guest experience,” said Pamela. “Our herb garden, for instance, helps us cut down on transport emissions while giving our team and guests a tangible connection to the ingredients we use. When it comes to garnishes, we always ensure that it heightens the drink instead of just serving an ornamental purpose.”
A Menu Rooted in Provenance and Impact
Bettr Coffee’s ethos of conscious consumption comes to life most vividly in its coffee programme. Traditional espresso blends can be found alongside innovative creations like Prefer, a bean-free decaf alternative made from upcycled bread, soy, and barley. Developed in response to the impact of climate change on coffee-growing regions, this malty, caffeine-free option offers a glimpse into the future of sustainable coffee consumption.
