Nestled along the vibrant Jalan Besar, Average Service is the newest lifestyle concept poised to redefine the neighbourhood’s café scene. Opening its doors this month, Average Service promises more than just exceptional food, and great brews. It offers a place where creativity, community and a thoughtfully designed space seamlessly blends to deliver an experience that is decidedly not ‘just average’ – setting a new standard in one of Singapore’s most iconic foodie spots.
Founded and managed by Jerls Su, who has deep roots in the F&B and lifestyle industries, Average Service draws on Jerls’ experience with renowned brands such as Potato Head, ChaTraMue, and the first ever Keongsaik Carnival. More than just a café, Average Service seeks to reimagine the notion of ‘average times’ – the everyday moments that often go unnoticed. Jerls aims to curate a creative hub designed to facilitate meaningful connections, and elevate everyday moments into intentional, extraordinary experiences.
Jerls enthuses: “With Average Service, I wanted to create a space where people can come together to enjoy good food, great conversations, and creative energy all at the same time. The core of Average Service’s concept is our belief in forging genuine and ethical connections with our community, or ‘average people’. It’s about creating a safe, curated space with multi-faceted offerings to build organic communities through varied lifestyle verticals such as music, art and fashion.”
Elevating Everyday Flavours
The menu at Average Service celebrates bold flavours and creative twists with its diverse selection of food and drinks throughout the day, and added bar bites at night. From brunch classics to pasta and pastries, the menu is designed to satisfy all tastes, while beverages include artisanal coffee made with the café’s proprietary blend, unique tea blends, as well as innovative tea-based cocktails.
A fiery fusion of flavours, the Average Chilli Egg Toast ($20) boasts creamy Australian-style eggs mingling with salty and tangy feta cheese and a generous drizzle of vibrant chilli oil, made in-house with olive oil and a secret blend of chilli. Topped with chilli strands, it is served with slices of toasted brioche sourdough.
To satisfy sweet cravings, indulge in the Average Maple Toast ($16), a caramelised honey toast baked and torched to golden brown perfection. Topped with house-made whipped cream and served with maple syrup, the toast boasts a crunchy, slightly bittersweet exterior that gives way to a soft and fluffy interior. This ‘not too sweet’ treat offers the perfect balance of flavours for a satisfying dessert experience.
With its playful, custom-made cube shape, the cakes served at Average Service are a visual and flavourful delight unlike any other. For a fruity option, try the Strawberry Shortcube ($13). A sweet and tart strawberry compote and fluffy vanilla chiffon is encased within a smooth white chocolate mousse to create a light yet decadent dessert that balances fruity freshness with creamy richness.
Drinks that Delight
To complement its culinary creations, Average Service presents an impressive selection of beverages, including artisanal coffee, tea-based cocktails and mocktails, ceremonial grade matcha, and cold-pressed fruit and vegetable juices, offering a creative twist on traditional beverages.
Average Service’s coffee is made with the brand’s own proprietary blend of beans from Brazil and Guatemala, which has been carefully crafted to deliver chocolatey notes and nutty notes of pecan and hazelnut, with a red fruit like finish. On top of the classic Americano (from $5.50) and Latte (from $6.50) delight in coffee like the Caffé Shakerato ($7.50), an Italian-style shaken iced coffee, or Spanish Latte ($7.50), a Spanish-style iced latte with condensed milk. Enjoy a different take on the coffee with the Coffee My Kingdom ($18), a bold coffee cocktail blending the rich coffee with whisky.
Matcha lovers are also in for a treat with a selection of thoughtfully crafted beverages, made from premium ceremonial-grade matcha, which has been shaded for 21 days to achieve a deep, umami flavour. The Baby Blu Matcha Latte ($7.50) combines this high-quality matcha with lavender-infused milk for a smooth and aromatic twist on the classic matcha latte. Meanwhile, the Strawberry Cold Foam Matcha Latte ($7.50) blends the earthy matcha with creamy strawberry foam, striking a balance between bold matcha flavours with fruity sweetness.
For those seeking a more adventurous option, the tea-based cocktails ($18) and mocktails ($9) incorporate these carefully selected tea leaves into a wide variety of flavour combinations. The Cucumba Funk cocktail, a mix of gin, oolong melon tea and kiwi and cucumber essence, offers a summery, refreshing twist, while the Honey Wild, blending gin with white ginger pear tea, wild mint, and lemon ginger honey, delivers a delightful herbal-fruity fusion. For a burst of floral and fruity flavours, try the Flower Boogie which features a delicate blend of vodka, strawberry champagne green tea, flower blossom, and lychee essence.
A Space for Connection and Creativity
Average Service’s position as a lifestyle and community-driven hub is reflected in its light-hearted, vibrant, and eclectic space made to embody a dynamic creative ethos. Designed with intention, the space plays with organic colours and shapes while incorporating sustainable materials such as Loqa tiles, handmade in Thailand using recycled materials, and Panelogue wood-based panels.
A standout feature in the café is the sunken conversation pit, envisioned as a hub to conduct community-driven events and skill-based creative and lifestyle workshops. Another standout is the open kitchen bar seating, designed to encourage interaction between guests and the culinary team, adding a layer of immersion and personal touch to the dining experience.
Average Service is more than just another coffee spot, it is a place where food and community come together to create extraordinary moments. Whether for a morning coffee, a creative workshop, or an evening gathering, Average Service offers an experience to make ‘average times’ truly intentional.
