Ajinomoto Co., Inc. (“Ajinomoto Co.”), a leading Japanese multinational food and biotechnology corporation, is paving the way for promoting a new food lifestyle that is healthful and environmentally conscious in Singapore with its first and only food truck concept by Atlr.72🄬 (Atelier Seventy Two). After making waves at its debut in Bugis Junction, the Atlr.72® Flowering Ice Cream Truck is back — and this time, it’s making a splashy appearance at Kallang for the World Aquatics Championships 2025!
For the first time ever, catch this exclusive pop-up at the heart of the action, where world-class swimmers chase records and you chase the ultimate frozen delight.
Ajinomoto Co. partnered with Solar Foods, a Finnish startup, to develop and launch the products using Solein🄬.
Dive Into Flavour with Atlr.72🄬’s “Flowering Ice Cream”
From 18 July to 3 August 2025, Atlr.72🄬’s food truck will be at World Aquatics Championship 2025 entrance located at OCBC Aquatic Arena, serving three flavors of its “Flowering Ice Cream” (Single Scoop: SGD 7; Double Scoop: SGD 13):
- (Signature) Vanilla with mochi (contains dairy): Indulge in creamy, smooth vanilla ice cream paired with soft and chewy Japanese rice cake.
- Chocolate with lemon peel (non-dairy): Churned with coconut milk for a subtle sweetness, this ice cream is infused with bits of lemon zest, providing bursts of tartness and a complementary hint of bitterness from the rind, resulting in a rich yet refreshing treat.
- Salty Caramel with nuts (non-dairy): Incorporating the toasty notes of caramel with a pinch of salt to enhance the oat milk base, this ice cream blends in macadamia nuts, which contribute a buttery undertone.
Each cup of Atlr.72🄬’s “Flowering Ice Cream”, delicately adorned with colorful 3D cookies shaped like flowers and birds, conveys the message of “leaving a beautiful nature and planet for the future.” Its sunny yellow hue, derived from Solein🄬’s natural carotenoids, symbolizes the earth element in Chinese philosophy, highlighting Atlr.72🄬’s focus on contributing to a better future for people and the planet by caring for nature. Atlr.72🄬 ice cream design implies the message of “May your future be on the beautiful earth”.
From 24 to 26 July 2025, a lucky draw will be conducted for customers who purchase a single or double scoop of Atlr.72🄬’s Flowering Ice Cream. The winner will receive a gorgeous parasol, a limited-edition product designed by Atlr.72🄬.
Atlr.72🄬 envisions opening a flagship store that showcases the brand’s global vision in future. In terms of product categories, the company plans to expand beyond casual, enjoyable sweets to include daily food options. Through these developments, Atlr.72🄬 aims to provide a food experience that allows people to enjoy eating while contributing to a better future for people and the planet.
Pop-up is located at World Aquatics Championship 2025 Entrance, infront of OCBC Aquatic Arena
