From digital beauty makeovers to perfume layering, here is what to look out for at Singapore’s first Gucci Beauty flagship store at ION Orchard.
Discover Gucci Beauty’s first flagship boutique in Singapore. The boutique offers Gucci Beauty makeup alongside the House’s women’s and men’s fragrance collections. Offering an omnichannel customer experience, the boutique also integrates touchpoints such as interactive tables and screens with educational product content where clients can immerse themselves in the world of Gucci fragrances.
Today, the beauty house carries makeup spanning eye colours, nail polish, base makeup, and some skincare products like a nourishing balm and face mist. One of the most popular products in Asia is the cushion compact – a lightweight foundation designed for warmer weather.
“Gucci Beauty has a mission to challenge the definition of beauty, to encourage authenticity and celebrate diversity. It firmly believes beauty lies in imperfection, and isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way. It is all about embracing individuality and to wear colours that make you feel good,” says Guilhem Widmer, senior vice president Asia Pacific of Coty — Gucci’s global beauty licensee.