Step into a sensorial escape at POSTCARD, now open at #B2-11A Takashimaya. POSTCARD is a homegrown lifestyle brand from Singapore offering travel-friendly personal care essentials that are gentle on both skin and planet. Inspired by the nostalgic charm of a coast-side hotel lobby, the flagship store is designed as a sensorial escape. Visitors can explore cult-favourite shampoo bars, fragrance-free skincare, and customisable bath amenities made fresh in-house. The space invites interaction—testers at the sink, bottle refills at the full-service refillery bar, and collectible charms at the signature charm station all add to the experience.
Dedicated to sustainability and intentional living, POSTCARD crafts its products in small batches, often daily, from its in-house beauty kitchen in Singapore. The brand’s mission is to encourage a more mindful, joyful approach to self-care—one that values quality, routine, and emotional connection. Every product is designed to inspire moments of stillness and presence amid busy modern life.
Celebrating the beauty in simplicity, POSTCARD blends function with feeling. From its waste-conscious practices to its thoughtfully curated offerings, the brand fosters a lifestyle grounded in calm, creativity, and care. Through each product, POSTCARD invites consumers to embrace slow living and find pleasure in everyday rituals.


