In 2025, the matcha on tap trend is anticipated to take off, led by SugarBelly, a new concept at Jewel Changi. SugarBelly claims to be Singapore’s first self-serve matcha on tap venue. The brand, founded by Alexan Tang in 2020, is also recognized as Singapore’s first specialty mochi doughnut store, serving fresh-to-order doughnuts that boast a unique texture: crispy on the outside and pleasantly chewy on the inside.
These mochi doughnuts are made with premium Japanese ingredients and are free from eggs and preservatives, making them a delightful treat for dessert lovers. SugarBelly introduces new flavours weekly, ensuring a dynamic and exciting menu that features both classic and adventurous options. By combining innovative desserts with the unique experience of matcha on tap, SugarBelly is set to capture the attention of both matcha aficionados and doughnut enthusiasts alike.
As a proud homegrown brand, SugarBelly not only focuses on delicious desserts but also aims to create memorable experiences for its customers. With this exciting new concept, visitors to Jewel Changi can look forward to indulging in a delightful fusion of flavours and textures that redefine the dessert experience.