Burnt Ends Hospitality Group, the team behind Burnt Ends, the renowned modern barbecue restaurant celebrated for its bold flavours and artisanal fire cooking, along with Burnt Ends Bakery and Burnt Ends Bar, is set to open its second bakery — Audi x Burnt Ends Bakery — at the Audi House of Progress Singapore on Cross Street. Spearheaded by Chef-Owner Dave Pynt, this new bakery will offer an exclusive selection of German-inspired bakes, reflecting elements of Audi’s dedicated lifestyle destination, offering high-quality baked goods in a casual, welcoming setting.
At the heart of the bakery is a selection of reinvented classics, each with a touch of the distinctive flair of Burnt Ends Bakery. For those with a sweet tooth, the Bavarian beer bettered waffles set to be a hit: crunchy, deep, and made with an in-house recipe topped with honey. Burnt Ends Bakery’s signature soft-serve ice cream will also be available in ever-changing flavours, including whiskey, kirsch, and classic options like chocolate. And don’t miss the Apple Strudel doughnuts and the Black Forest doughnuts, loaded with cherries, kirsch, dark chocolate, and vanilla bean Chantilly. For savoury cravings, there’s the humble pretzel: simple, traditional, yet made even better. Audi X Burnt Ends Bakery has also reimagined the iconic currywurst, elevating this beloved street food into something truly worth talking about.
These exclusive offerings are just part of the menu at the Cross Street space. The bakery will also feature Burnt Ends Bakery classics, with a rotating selection of pastries, sandwiches, doughnuts, and baked goods. With seating for over 30, it’s perfect for grabbing a quick bite on the go or sitting down to enjoy Burnt Ends Bakery’s signature touch on timeless favourites.
Complementing the bakery’s menu is a robust coffee programme. Audi x Burnt Ends Bakery will feature its own production roasting for their signature Slayer’s Blend and an interactive coffee brew bar, where baristas will use various brewing methods to bring out the best flavours Vorsprung durch Technik. Guests can also look forward to a wider selection of coffee options, from single-origin to blend varieties. In addition, the bakery will feature the La Marzocco Strada X, the latest innovation in espresso machines, first unveiled at HostMilano 2023. To top it all off, Burnt Ends Bakery will introduce a new signature drink menu — keep an eye out for its debut!
The connection between Audi Singapore and Burnt Ends Hospitality Group is driven by a shared belief in innovation, quality creations, and a commitment to craft. With Burnt Ends Restaurant, the cornerstone of the group, holding its Michelin Star since 2018 and gained widespread renown for gastronomic excellence, the group embodies this ethos and reflects Audi’s philosophy of Vorsprung durch Technik — progress through innovation.
“Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy, redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors,” said Pynt.
“We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers,” adds Markus Schuster, Managing Director, Audi Singapore. “Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers, through showcasing Audi’s culture and innovation, and elevate Audi beyond just a car brand.”
Designed by Emma Maxwell Designs in collaboration with Steven Leach Group, the decor of the Audi x Burnt Ends Bakery will feature Audi-inspired motifs, including the brand’s signature rings, while retaining Burnt Ends Bakery’s strong visual and design identity.
Set to open in early 2025, the Audi x Burnt Ends Bakery will be offering a discount to Audi car owners who show their keys at the counter. But this is just the beginning, there’s more on the horizon. Keep an eye out for future initiatives involving Audi Singapore and Burnt Ends Hospitality Group, along with whispers of an intriguing new gathering space within the Audi House of Progress. Let’s just say, there’s more than meet the eye.
