Louis Vuitton has launched Le Chocolat Maxime Frederic at Louis Vuitton in Marina Bay Sands, a dedicated chocolate store by award-winning French pastry chef, Maxime Frederic. The debut of Le Chocolat Maxime Frederic at Louis Vuitton in Singapore is the first overseas branch of the brand, which started in Paris in 2022. The shop offers an assortment of chocolates from coated hazelnuts to the Vivienne on Malle, a large interactive sculpture based on the brand’s Vivienne Music Box.
Hailing from Normandy, France, Maxime Frédéric is an award-winning pastry chef whose family has a history in farming. And because of this background of his, he pays extra close attention to ingredients used in his sweet treats, sourcing them from all over the world based on quality and means of production. Each morsel he dreams up is crafted with the utmost care. Case in point? He only uses hazelnuts grown from his own farm in France, and instead of having them crushed by a machine – which is clearly the faster and more convenient option – he does it using a hundred-year-old mill which takes longer but allows for better precision. Another example: milk from cows can taste different depending on the season, and Maxime painstakingly tweaks his recipes to account for that to ensure that flavours are kept consistent throughout the year. These are just some of the many ways in which he’s particular about the finer details, thus ensuring an unparalleled level of taste and quality.
Other than being the culinary talent behind Louis Vuitton’s chocolates, he’s also the pastry chef of Cheval Blanc Paris, a luxury hotel in France parked along the idyllic Seine river.