Founded in 1895 in Austria, Swarovski designs, creates, and markets high-quality crystal product collections such as jewelry, accessories, and decorative items for home, ornaments, and figurines. Swarovski crystal makes for an exceptional gift. From timeless daywear to bold, glamorous, and fashion jewelry, the collections are naturally brilliant with impeccable craftsmanship.
Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand. A key player in the worlds of jewelry, fashion, accessories, entertainment, eyewear, and created diamonds for over a century, Swarovski is a globally-recognized name that’s synonymous with crystal.
For the first time, Swarovski reunifies all parts of the organization under a single spellbinding idea helmed by CEO, Robert Buchbauer and Global Creative Director, Giovanna Engelbert.
This new chapter is a bold, unapologetic expression that establishes Swarovski as a true crystal lifestyle brand.